Impact of Color in Product buying and app downlod

Impact of colors

Color is the single most influential factor that decides whether or not a product will be sold or downloaded.

Also how quickly product will run out of stock depends upon how its visually rich. Most of the researches made confirms the fact that 94% decision of purchasing something depends upon the color.Color can turn you up or can make you feel boring . Color controls the human emotions and so sometime we feel re-energized by some cool vibrant colors. It can make you happy .it can make you sad , it can excite you or can make you go-crazy or Insane.So either it’s a mobile application or electronic product or anything which can be touched ,it your product design with color theme which can make or break for you.

There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The psychological properties of the eleven basic colours are as follows

RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.

Being the longest wavelength, red is a powerful color. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the “fight or flight” instinct. Red is strong, and very basic. Pure red is the simplest color, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the color of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favorite color. However, it can be perceived as cold, unemotional and unfriendly.

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extroversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest color, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a color scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our “yellow streak” can surface.

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.

Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the center of the spectrum, it is the color of balance – a more important concept than many people realize. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.

VIOLET. Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.

The shortest wavelength is violet, often described as purple. It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introvertive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos. Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other color.

ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.

Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort – food, warmth, shelter etc. – and sensuality. It is a ‘fun’ colour. Negatively, it might focus on the exact opposite – deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.

PINK.
Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. (Interestingly, red is the only color that has an entirely separate name for its tints. Tints of blue, green, yellow, etc. are simply called light blue, light green etc.) Pink is a powerful color, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing. Too much pink is physically draining and can be somewhat emasculating.

GREY.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.

Pure grey is the only color that has no direct psychological properties. It is, however, quite suppressive. A virtual absence of color is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. Unless the precise tone is right, grey has a dampening effect on other colors used with it. Heavy use of grey usually indicates a lack of confidence and fear of exposure.

BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.

Impact of Colors on Mobile Apps

As far as product selling is concerned may be it’s software or hardware choose your color carefully. Human mind take less than 90 sec to process the the product buying decision based upon product design and color. With more than 1.5 million apps available why user should choose your app to be a part of their phone home screen will depend specifically on its usability & design.But before user can get to see the inner beauty of an app , he should be lured by its outer beauty. If your app icon,app screenshots and video frames are not in right color theme not matching to the app functionality, user may ignore your app and choose other competitors app. So put enough r&d in designing your app logo. App title communicates the message about what your app will do for end user , the same message should be communicated through your app logo and app screenshots. Images says a lot & let your image say what your user expects it to say. Understand the color psychology which i have framed in above paragraphs and choose your color right.

Color is your best friend

Our responsibility towards app user

Smartphone user are smart enough & if you have fooled them into downloading your app by excellent Wrapping beware!, if App content inside is not what you have packaged and promoted it will prove to be suicidal. It’s more important to engage and retain the user which you have acquired and that’s only possible if we remain true to our user expectations . So works on graphics ,its color ,its content and most importantly understand your user .

“Just don’t make app because you want to ,make it because user want it badly”.

-Pramod – Mobile apps are the reason i exist

Pramod Chandrayan

Founder & CEO (Mobibit Soft (P) Ltd) | Mobile App Development Consultant | Startup Mentor | Spiritual Seeker

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